摘 要
近年来，中国的保险市场得到了空前的发展，不仅仅是保险公司的数量增多，公司的保险产品也如雨后春笋般迅速增多，既有传统寿险产品包括生存保险、死亡保险、两全保险、健康险、意外险等等，其特点是转嫁人生风险；也有新型寿险产品分红险、投连险和万能险，其特点是以投资理财为主，保障功能为辅。
各个寿险公司的产品结构配置各不相同。在我国的寿险公司产品结构不断发生变化的过程中，出现了一种极端的现象，保障功能强、意义重大的传统寿险产品比例不断下降，而类似于银行、证券公司的理财产品等具有投资功能的新型产品却成为产品的销售嘘头，这不但降低了保险产品的保障功能，也让保险行业的原本意义发生了变化，同时投资理财功能的产品也增加了整个保险市场经营风险，各寿险公司作为整个寿险市场中的独立经营个体，必然其经营状况受到产品结构配置的影响。
基于以上背景，本文研究了寿险公司产品结构是否会影响又是如何影响寿险公司的经营绩效？产品结构中各产品的配比对公司经营绩效会有多大的影响？
什么样的结构配置才能为寿险公司带来更好的绩效？这些问题就是本文的研究重点，笔者将理论和实证相结合研究寿险公司产品结构及公司的综合经营绩效之间的关系。首先，理论分析寿险公司产品结构对公司经营的盈利能力、偿付能力、营运能力、成长能力四个方面所产生的影响，然后，以 31 家我国寿险公司作为样本，运用主成分分析法以及面板数据模型实证分析寿险公司产品结构对公司经营综合绩效的影响，在实证部分中，先对公司经营绩效做综合评价，得出评价得分，以此作为被解释变量，再与寿险公司产品结构指标进行面板回归分析，通过两者的回归结果，得出本文的结论。
研究发现：第一，增加保障性强的传统寿险产品的份额有利于提高公司经营绩效；第二，投资型寿险产品份额越高越不利于公司经营绩效的提高；第三，分红险的份额大小与寿险公司经营绩效之间的关系并没有表现出与传统寿险产品份额、投连险与万能险份额对综合绩效有显著的影响。
在研究结果的基础上，从优化寿险公司产品结构、提高公司经营绩效的角度，从保险人和监管部门两个层面，为我国寿险行业的产品的健康发展以及寿险公司的良好经营提出实质上的建议。
关键词：寿险公司 产品结构 公司经营绩效
Abstract
In recent years, China's insurance market has been an unprecedenteddevelopment, not only the number of the insurance company increasing, thecompany's insurance products have mushroomed rapidly increasing. The traditionallife insurance products include survival insurance, death insurance, endowmentinsurance, health insurance, accident insurance etc, their characteristics are passingrisk; The new life insurance products include participating insurance,investment-linked insurance, universal insurance, which are characterized mainlybased on investment and security features supplemented, Various life insurancecompanies are not the same product structure. In the course of the changing of lifeinsurance companies' development, an extreme phenomenon occurs, that is theproportion of traditional life insurance products which is strong security andsignificant are declining, While the proportion of new life insurance productscontinued to increase. This phenomenon not only reduces the security function ofinsurance products, but also let the insurance industry has changed the originalmeaning, and investment features product also increases the risk of the entireinsurance market. Each insurance company as a separate entity, its operatingperformance will inevitably be affected by the product structure configuration.
Based on the above background, this paper research whether the productstructure will affect and how it affects the life insurance company's operatingperformance? How much will product structure impact on the operating performanceof the company? What kind of structure can bring better results to life insurancecompanies? This problems are the focus of this study, the author will combinetheoretical and empirical study the relationship between the structure of the lifeinsurance company's products and the company's consolidated operating performance.
First, analyze the impacts of product structure on company performance whichinclude four aspects such as profitability, solvency, operational capabilities, growingability in theoretical-level. On this basis, with our country's 31 life insurancecompanies as samples, use principal component analysis and panel data model toanalyze the impacts of product structure on the company's consolidated performancein empirical analysis level, First, make a comprehensive evaluation of the operatingperformance so that we can have scores represents the company's performance anduse the scores as the dependent variable, use products structure indicators asexplanatory variables, we can draw conclusions by the regression results.
The study found: First, the increase in operating traditional life insurance productshelp to improve corporate performance; Second, the investment-type life insuranceproducts do not help to improve the operating performance of the company; Third,participating life insurance products have no significant impact on the life insurancecompany operating performance.
On the basis of the empirical results, from the point of optimizing life insurancecompanies product structure and improving the company's operating performance, andfrom the two levels of Insurers and regulators, seeks to making essential recommendationsfor the healthy development of China's life insurance industry and good operatingperformance of life insurance companies.
Key words: life insurance company, product structure, the company's performance
目 录
0 前言
0.1 研究背景和研究意义
0.1.1 研究背景
0.1.2 研究意义
0.2 文献综述
0.2.1 国内研究现状
0.2.2 国外研究现状
0.3 论文的研究思路和研究方法
0.3.1 研究思路
0.3.2 研究方法
0.4 研究目标及创新点
0.4.1 研究目标
0.4.2 可能的创新点
1 寿险公司产品结构及经营绩效
1.1 寿险公司的产品结构
1.1.1 寿险公司产品结构概念的界定
1.1.2 我国寿险公司产品结构的发展及现状
1.2 寿险公司的经营绩效
1.2.1 公司经营绩效的概念界定
1.2.2 影响寿险公司经营绩效的因素
2 寿险公司产品结构影响公司经营绩效的理论分析
2.1 寿险公司产品结构影响公司经营绩效的路径分析
2.1.1 寿险公司产品结构对公司盈利能力的影响
2.1.2 寿险公司产品结构对公司偿付能力的影响
2.1.3 寿险公司产品结构对公司成长能力的影响
2.1.4 寿险公司产品结构对公司营运能力的影响
2.1.5 寿险公司产品结构对公司综合绩效的影响
2.2 理论假设的提出
2.2.1 普通寿险产品份额占比越高时越有利于保险公司绩效的提升
2.2.2 分红险产品份额占比越高时越有利于保险公司绩效的提升
2.2.3 投连险和万能险份额占比越高时越不利于保险公司绩效的提升
3 寿险公司产品结构影响公司经营绩效的实证分析
3.1 寿险公司经营绩效的评价
3.1.1 样本与数据
3.1.2 绩效评价指标的构建
3.1.3 方法介绍
3.1.4 评价及结果
3.2 公司经营绩效与产品结构指标的回归
3.2.1 样本与数据
3.2.2 产品结构指标的构建
3.2.3 方法介绍
3.2.4 模型的建立
3.2.5 回归结果及分析
4 结论及建议
4.1 主要结论及分析
4.2 从优化产品结构角度来提高公司绩效的政策建议
5 回顾与展望
参考文献
致谢
